Description
Black and white 9 3/4″ x 13 1/2″ ad that is for Lava – The Hand Soap. This ad seems to be a very negative one, starting off with the headline “Movie Stars scorn it”. Pictured in this ad is a very pretty looking girl holding a bar of Lava Soap between two of her fingers and looking at it as though it was disgusting. Her eyelids are pinched very tightly, her nose is scrunched up and her mouth is tightly clamped. The ad says that “Hollywood rates Lava strictly “no show” as a beauty soap. It’s not. It’s not even a pretty soap. Or dainty, or perfumy, or smooth and creamy. It’s rough. Just feel it. But, that rough stuff has a purpose. It’s pumice. And pumice makes Lava the best hand soap in the world for getting dirty hands clean. Clean. Right down to the fingernails. Volcanic pumice, not beauty lotion, is Lava’s special ingredient. So, when it comes to getting dirty hands clean, don’t give the role to a bit player. Get the star – Lava. It’s an Oscar winner – hands down”.
Source: May 12, 1967 Life magazine.
