Description
Full color 9 1/2″ x 13″ ad for the “Northern Towels with Built-in Sturdiness”. It has the same little boy with arms folded over the red shirt that he is wearing and a shy, sly smile on his face. This is the same boy that appeared in earlier ones this year but there are now words next to him and it has a different headline. They are advertising the Northern Towels that are called Handy Helper and come in a Jumbo Roll. These were available in Pale Gold, Shell Pink and Snow White. It is claimed that “You see and feel the sturdiness in thicker, sponge-textured Northern Towels. Sturdiness that gives you a helping hand inside and outside your home. Because Northern Towels are sturdy, they will scrub without shredding. Polish without leaving lint. Drink up spills without falling short. Soak grease from bacon, but not soak through. Yet, as sturdy as these helpful towels are, they are soft enough to blot lipstick”.
Source: November 3, 1961 Life magazine.
