Description
Full color 16″ x 10 3/4″ Four-Page ad that tries to renew interest in the products of this troubled company. The headline offers that “The new Triumphs are beautiful, yes. But their most beautiful feature is invisible” and is followed by a sideview schematic showing the geometry of this year’s model. The text talks about how “feeling” how a bike rides is more important than any subjective claims and urges you to come try for yourself. There is another picture of a Triumph, lights aglow, coming at the camera with the sun setting in the background. On the other two pages are shown the six models offered in 1974; the Trident 750, the Daytona 500, the Trophy Trail 500, the Avenger 500, the Tiger 750 and the Bonneville 750.
Source: September 1973 Cycle Guide.