Description
Full color 9 1/2″ x 13 1/2″ ad that laments the fact that the Secret Formula for Dr. Pepper is no longer secret. There is a drawing of a distraught older gentleman who is holding up a bottle of Dr. Pepper with the headline asking “Who Blabbed?”. It continues by saying that “Dr. Pepper’s secret formula slips out – and pandemonium reigns in the soft drink industry!”. The text talks about the 75 years of success keeping the formula secret despite attempts by beautiful women and sinister strangers, even small creatures from outer space. But now “somebody blabbed” and the fact that Dr. Pepper contains E-MC2 is common knowledge and the other soft drink companies are working to make their products taste like Dr. Pepper.
Source: February 22, 1960 Life magazine.
