Description
Three color 9 1/2″ x 13″ ad for their Italian Vermouth. Pictured in the ad is the back of the familiar gondolier holding an oar in one hand and his other hand up with the warning “Don’t Stir Without Noilly Prat“. The headline claims “Noilly Prat Imported Italian Vermouth. Not just sweet – It’s Bitter-Sweet!”. The ad claims that this new version from Italy is just a little bit different than their version from France and suggests that you give it a try.
Source: November 1962 Holiday.