Description
Black and white 5″ x 12 1/2″ ad for Noilly Prat Vermouth. The ad starts off with the phrase “A Dry Martini is Not a Hooker of Gin” just above a picture of a man in a suit with a very perplexed look on his face as he holds a drink to his lips. Just to the left of this gentleman is a full bottle of Noilly Prat Vermouth standing there and the text below this says that “A Dry Martini – to deserve the name – must be a happy blend of two ingredients. Use enough of the new Noilly Prat French Vermouth to make its civilizing presence felt! Pale, but not pallid – extra dry and light by nature – Noilly Prat will make a vital difference in your cocktails”.
Source: July 1958 Holiday.
