Description
Three color 9 1/4″ x 12″ ad that introduces the world to Paul Jones Straight Whiskies. This ad has the same picture as the previous ad does, a soldier’s profile, but the text is different. This ad has the headline that asks “See what a keen flavor a DRY whiskey gives your cocktails!”. It then says that “It’s easy to understand why Paul Jones is the favorite whiskey of men who like their cocktails keen-flavored and dry. For Paul Jones is truly dry whiskey – full-toned and robust, yet without even a hint of sweetness to its make-up. And its this brisk quality of dryness in Paul Jones – as in champagne and sherry – that has always appealed to knowing drinkers. In mixed drinks, or straight, you’ll find that Paul Jones’ dryness is one of the reasons why it has gained renown as “A Gentleman’s Whiskey” since 1865″.
Source: June 21, 1937 Life magazine.
