Description
Black and white 9 3/4″ x 13 1/2″ ad that is to bring attention to Old Forester Bonded Bourbon made by the Brown-Forman Distillers Corporation. This is an interesting ad, starting off with the headline which says “Promotions Dating Back To 1870 Reveal Vast Changes In Methods Of Reaching Public”. This is over a picture of a western badman who is pointing a six-gun as he holds onto a big bottle of, what is labeled as, “Old Foresters Whisky. The headline in this ad says that he is “Guarding a Good Thing in Arizona”. The next headline says that “Old-Time Ad Techniques Brought To Light In Kentucky Distillery Files”. The text here says that “A treasure of nineteenth century advertising lore, recently found in our Louisville distillery, dramatically contrasts old and new whisky sales appeals. Typical of the ancient prints, discovered during the remodeling of a warehouse wing at Brown-Forman Distillers Corporation, are the two shown here. The gun-totin’ westerner above is from a saloon sign of over 50 years ago. To the right, a back-bar scene appealing to the gentleman hunter of the old South, displays more finesse”. There is more text here and the second picture mentioned in this ad is also here.
Source: September 28, 1953 Life magazine.
