Description
Black and white 7 1/2″ x 10 1/2″ ad for their Tennessee Sour Mash Whisky. The ad lets us know that there are only two choices from the realm of Tennessee Sour Mash Whisky and the ad shows a bottle of George Dickel next to a bottle of Jack Daniels Old No. 7 which is revealed as the other of the two choices. In a concession to the great taste of Jack Daniels the caption challenges “Show us a Jack Daniels drinker who doesn’t like George Dickel and we’ll show you a Jack Daniels drinker who hasn’t tried George Dickel“. The text explains that “George Dickel has everything the other has except one thing. Fame.” and claims that since theirs is filtered twice, once before aging and once after, their is a gentler whisky.
Source: June 1969 Playboy.
