Description
Full color 10″ x 13″ ad shows a stagecoach with four roses and a glass filled with Four Roses whiskey as cargo. It says that this stage is “Worth holding up” and it asks the question, “Wouldn’t you rather drink Four Roses“. The ad states that “We’re referring to the high ball, not the stage coach. For we’re certain you’ll truly enjoy holding a Four Roses highball to your lips and savoring that superbly flavored whiskey. You’ll know why people buy more Four Roses than any other whiskey at or above the price – more than most whiskies at any price”.
Source: October 20, 1952 Life magazine.
