Description
Full color 10″ x 13 1/2″ ad that shows a filled bottle of the Imported Canadian Lord Calvert behind a tall blue box that looks like it could hold the bottle. The title of the ad, placed directly above the box, is “Winner”. The ad starts off with the expression “Right down the line”. Then it says that “We’ve got a taste that’s winning loyal Canadian drinkers away from the whiskies they’ve been loyal to for years”. As if this wasn’t enough they also say that “We’ve got a winning price, too, because we bottle our imported whiskey here. If we bottled Canadian Lord Calvert in Canada where we make it, we’d have to charge you about $1 more a fifth”.
Source: December 23, 1966 Life magazine.
