Description
Full color 9 3/4″ x 13 3/4″ ad that wants you to know what a “Delicious Discovery!” that Calvert Reserve American Blended Whiskey is. The ad picture is of two couples sitting, dressed up, around the fireplace on a cold evening. I say they are dressed up, and, they have a bottle of Calvert Reserve on the table and it is surrounded by full glasses. The ad says that “It’s the right whiskey for Today’s Taste – delicious Calvert Reserve. Smooth. Light. And so good tasting! Enjoy the whiskey you’ll remember with pleasure. When it’s Calvert, whiskey is delicious”. At the bottom right it shows two bottles of this product stacked upon several gold bars and the text says the “Taste insured for One Million Dollars” and, it also says, that it’s “Always Good as Gold”.
Source: November 10, 1961 Life magazine.