Description
Full color 9 3/4″ x 13 1/2″ ad that is another one that wants to make everyone aware of their Calvert Reserve Blended Whiskey. This ad gives the impression of relaxing at the end of a hard days work. It shows two men and a woman pausing and reflecting, both of the men are holding a glass filled with Calvert Reserve Whiskey and the woman is smiling and listening to the two men talk. The ad headline says that “Calvert has more Power to Please…because it’s the whiskey only the Hand of Skill can blend!”. It continues by saying that “A good day’s sail behind you…Calvert Reserve in your glass…and a world of pleasure is yours! Even friends are more fun with Calvert. It’s a happy blending of the full strength you want in whiskey…the easygoing taste you’ve always looked for. Try Calvert Reserve yourself tonight. No other whiskey has so much power to please!”.
Source: June 29, 1959 Life magazine.
