Description
Full color 10″ x 13″ ad that illustrates in a grand manner just how Charcoal Filtered Smirnoff Vodka is. There is a picture of a man wearing a suit, top hat and holding a cane standing on top of “a Mountain of charcoal”. The text of the ad explains that “Every drop of Smirnoff is filtered and refined through 7 tons of activated charcoal (14,000 pounds). This “black magic” removes most of the congeners so Smirnoff emerges crystal clear and flawless with no noticeable liquor taste or odor. That’s why it blends so completely in fruit juices or soft drinks. Why it’s dryer in Martinis and smoother on-the-rocks. Why it leaves you breathless. What’s the best way to enjoy Smirnoff? Any way that you like liquor!“.
Source: February 21, 1964 & September 18, 1964 Life magazine.
