Description
Full color 9 1/2″ x 13 1/2″ ad for their Blended Scotch Whisky. There is a seasonal photo of a bottle of Red Label and a bottle of Black Label sitting on a table next to what could be an undecorated Christmas tree. There is a card with the wishful message “Not to be opened until Christmas (maybe)” and the text explains that these are rare gifts this year and may or may not find a place under your tree. So soon after the conclusion of World War II there was still an effort being made to get production of many things back up to normal and the thought was that “Next Yuletide, we hope” there would be enough available for everyone who wanted either to give or to enjoy.
Source: December 16, 1946 Life magazine.
