Description
Black and white 9 1/2″ x 13 1/2″ ad for the people who want Stronger Coffee. Pictured in the ad are a row of female hands holding up cups that have the message “More Coffee in our Coffee or Fight” written on their sides. The headline demands “Down with Dilution…pledge millions of Honest Coffee Lovers” and the text urges the public to use “One Standard Measure of coffee to the cup”. It continues by giving tips for making your coffee the best that it possibly can.
Source: April 11, 1960 Life magazine.
