Description
Black and white 9 1/4″ x 13″ ad for Chase and Sanborn Coffee. This is an interesting ad because it offers you “Richer Iced Coffee for your Guests this Summer” and there is also a picture of Chase and Sanborn Coffee shown with the label saying Dated Here prominently shown. There is a photo of five people spending a summer evening on a patio sharing coffee as they chat. The ad says that “You can easily afford it in the economical bag. Your lawn will be headquarters for Iced Coffee this summer if you make the tall, cooling drink with richer, fuller flavored Dated Coffee. Chase & Sanborn guarantees freshness in a unique Dating and Delivery system. Every bag of Dated Coffee is rushed fresh to your grocer by a nation-wide fleet of trucks. Like your milk and cream! Clearly marked with the date of delivery for your protection from flat, stale flavor. You can’t buy a stale bag of Dated Coffee. That’s why there is no need of expensive containers, why we can pack this very high-grade coffee in the economical bag and give you the benefit of this saving. You’ll want to serve more Iced Coffee than ever this summer. Be prepared to serve it at it’s very best. Order rich but inexpensive Chase & Sanborn Dated Coffee at your grocer’s tomorrow”.
Source: June 21, 1937 Life magazine.
