Description
Full color 7 3/4″ x 10 3/4″ ad that feels that telling people about how good their beer is does not accomplish the prupose as well as getting them to taste it and see for themselves. Over a picture of a half empty mug and a half empty bottle are the words “There are lots of great things we could tell you about the brewing of Michelob. But we won’t.” The bottom line of this ad is “In beer, going first class is Michelop. Period.”
Source: April 1968 Playboy.
