Description
Black and white 7″ x 10 1/2″ ad that highlights the fact that Heineken is not just a beer, it’s HEINEKEN. There is a picture of a man in a dark suit sitting on the other side of a counter from the camera and he has carefully and precisely filled a glass to the top from a bottle of Heineken and has slid it toward the reader. The headline assures us that “There is beer. And there is Heineken“. The ad has a smaller picture that offers a set of six of the glasses, like the one the man has filled, for $4.50 per set. The ad also mentions that this beer is available in Dark or on Draft.
Source: April 1970 Playboy.
