Description
Full color 9 1/2″ x 12 1/2″ ad for America’s Premium Quality Beer. The ad has a picture of two men and a lady having a picnic next to a rocky little river. While one of the men is unpacking the picnic basket onto the table, complete with cans of Falstaff beer, the other man is trying to grab a can of Falstaff from the hand of a lady who stands just out of reach in the water. The ad headline claims this will be the “Best picnic in a month of sun days”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 20, 1960 Life magazine.