Description
Full color 10″ x 13 1/2″ ad for their Black Label beer. This ad has a picture of still another shape and size of glass filled to the top with Carling Black Label Beer under the headline claiming that “People try it…and they like it!”. The text claims that in “the past nine years” Carling has gone “from 62nd to 6th place in the nation” and mentions the old catch-phrase they used to use, Mabel, Black Label.
Source: February 23, 1959 Life magazine.
