Description
Full color 9 1/2″ x 13 1/2″ ad relays the message that “Beer belongs…enjoy it”. There is a drawing, Number 20 in the series “Home Life in America” drawn by Haddon Sundblom that is entitled Croquet on the Lawn. In this picture a group of people are in someone’s back yard and playing a game of croquet with beer bottles and cans sit on a table, food is being brought, one man is leaning on the fence talking to the man next door and an old man is bending over giving the lady who stands ready with her mallet pointers on what to do. The text is two paragraphs that lead you to believe that drinking beer is one step short of saluting the flag.
Source: September 1948 McCall’s.
