Description
Full color 9 1/2″ x 13 1/2″ ad for the fact that “When you’re out of Schlitz, you’re out of beer”. There is a picture taken in a busy bar manned by men wearing red jackets. The man in the foreground of the picture is reaching gladly for the bottle of Schlitz that has finally been brought to him and is paying no attention at all to the fact that he seems to be surrounded by attractive women who are just as anxious to put down the beers. The text comes up with the reasoning that “No glass is emptier than the glass that just held Schlitz“ and mentions the 1,174 careful brewing steps put into each and every drop of Schlitz.
Source: December 23, 1966 Life magazine.
