Description
Full color 10″ x 13″ ad with a close-up photo of a filled beer mug being emptied into the mouth of a contented gentleman who is mostly off camera. The ad headline uses their catch phrase “When you’re out of Schlitz, you’re out of beer” and the text discusses why this beer tastes as good as it does. It makes the claim that “it takes 1,174 careful steps to create the taste of Schlitz“.
Source: May 13, 1966 Life magazine.
