Description
Full color 7 3/4″ x 10 3/4″ ad for their Light Beer. There is a picture of a hardy man in a sweater, cheeks wind-chapped and his ski goggles hanging from around his neck. He is holding up a mug of Schlitz beer that has foam running down the sides in copious amounts. The caption under the picture gives a rudimentary Ski Lesson by saying “Point tips downhill. Bend knees. Go! Where? Straight to the nearest glass of Schlitz.”
Source: February 1964 Playboy.
