Description
Full color 9 1/2″ x 13″ ad for what they consider a great light beer. The ad has a picture, looking up, of a young man with red hair taking a long swig from a can of Schlitz beer after taking a bite from a hot dog covered with mustard that he holds in his left hand. The ad headline claims you get “real gusto in a great light beer”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 29, 1962 Life magazine.
