Description
Full color 9 1/2″ x 13″ ad for the beer with No harsh bitterness. The ad has a drawing of a group of people enjoying a summer afternoon at their town’s Annual Volunteer Firemen’s Show. The people in the scene seem to be split between being gathered around an old fire engine and a tub filled with ice and bottles of Schlitz. In the foreground of the picture is a lady in a white dress holding onto her green hat with one hat and her tall glass of Schlitz with the other hand. The ad headline claims that “If you like beer, you’ll love Schlitz“. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 23, 1954 Life magazine.
