Description
Full color 9 1/2″ x 14″ ad for The Beer that made Milwaukee Famous. The ad has a picture of a Company Picnic where two men have figured out how to win the Wheelbarrow Race. As the two-man teams scoot across the grassy field you can see that the team in the lead has a bottle of Schlitz beer hanging just out of reach of the man who is the “wheelbarrow”. While he travels faster than the other teams the ad caption claims that “He just can’t lose!”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 6, 1951 Life magazine.
