Description
Full color 9 1/2″ x 14″ ad for The Beer That Made Milwaukee Famous. This is another in their series of Three Panel Stories that describe another person trying and liking Schlitz Beer. This story takes place in a costume party and a Bear is approaching the table filled with food where a Pirate is pouring beer from Schlitz bottles into tall glasses on a platter held by a white Rabbit. The Bear looks on and the caption says “I was curious…” and we have to assume that he meant about the beer. In the next panel the man in the Bear costume has removed his mask and is drinking deeply from one of the glasses as the caption says “I tasted it…” and the white Rabbit looks on with interest. In the third panel the white Rabbit has removed her mask to reveal an attractive blonde and the pair share a meaningful look as the man’s voice says “Now I know why Schlitz is…The Beer That Made Milwaukee Famous” but the look on his face has little to do with the taste of beer.
Source: January 24, 1949 Life magazine.
