Description
Three color 9 1/2″ x 13″ ad for the Identifiable Taste of Pabst Beer. The picture shows a lady adorned with a Blue Blindfold tasting different glasses of beer. As she tastes the glass containing Pabst she slides her tongue across her teeth and pronounces “This one has the touch!”. The text asks if you know the reason that the taste of Pabst is distinguishable from “America’s two or three other great beers” and attributes it to the Pabst Blue Ribbon Touch. It is hard to quantify that statement but they do claim that it will not haze even when it is chilled to drinking temperature.
Source: April 30, 1956 Life magazine.
