Description
Full color 9 1/2″ x 12 1/2″ ad has a photo of Archery Champion Larry Hughes sipping on a beer at the archery range while another archer checks out the straightness of an arrow. The ad headline claims “For that smoother taste – just ask for…Pabst Blue Ribbon“. The ad talks about the three-way “experts” test that Larry performed on a glass of Pabst Blue Ribbon. It claims that his “eyes are pleased”, his “nose is teased” and his “taste agrees” that “Pabst Blue Ribbon has that smoother taste no other beer can touch”.
Source: August 14, 1950 Life magazine.
