Description
Full color 10″ x 13 1/2″ ad for America’s Beverage of Moderation drawn by John Gannam from the series Home Life in America. This ad, Number 72 in that series, is entitled Teaching Guests the Square Dance and shows a group sitting on a patio on a summer night drinking beer and smoking cigarettes as one couple swing and circle. The ad says “In this friendly, freedom-loving land of ours – beer belongs…enjoy it!“. There is a smaller picture that shows several plates of different foods with the caption “Beer and ale – mealtime favorites”.
Source: September 1952 McCall’s.
