Description
Full color 9 1/2″ x 13 1/2″ ad for America’s Beverage of Moderation. This ad is one of the series with the difficult task of convincing Americans that “Beer belongs…enjoy it”. This ad features a drawing by John Gannam that is called After the Wedding. This picture is Number 5 in the series Home Life in America and shows two men in tuxedos collapsed into chairs each holding a glass of beer. A woman stands over them as another couple look out of the window, presumably at the bride and groom leaving the festivities. The room, although finely adorned, is a shambles due to the activities that had recently gone on. The text talks about the “home-loving land of ours” and claims that no beverage is more “at home” than good American Beer and Ale. It claims that the “American heritage of personal freedom” gives us the right to enjoy Beer, yet it does mention “sensible moderation”.
Source: June 30, 1947 Life magazine.
