Description
Full color 8 3/4″ x 12″ ad for their Beauticale Sheets. There is a picture of a colorfully dressed lady reclining on a lounge with a glass partially filled with an orange drink in her hand. As she looks boldly at the camera the headline asserts that “She Lives in Memphis…She Sleeps in Utica“. The text describes the wonderful feel of this product and mentions the quality and care in production that makes them so desirable. It also mentions a few other top-quality brand names that are produced where this product is and mentions a free booklet, Beauty Secrets From Your Linen Closet.
Source: June 1952 House Beautiful.
