Description
Full color 9 1/2″ x 13″ ad for their Cold Relief Products. There is a picture of a peaceful little girl fast asleep in bed with her hand holding her baby doll. The headline says “As she romps in the land of dreams…This Modern Way Relieves miseries of Her Cold!” and the test explains about the relief and comfort she found when her mother used Vicks VapoRub. It talks about how it works and claims to be used by “88 out of every 100 young mothers in Rochester”. Another section of the ad mentions other products like Vicks Va-Tro-Nol, Vicks Medicated Cough Drops and Vicks Inhaler and the bottom headline claims that there are “Now over 94 million Vicks packages used yearly”.
Source: January 14, 1946 Life magazine.
