Listerine Ad 1950

$8.00

Listerine Ad from July 1950 McCall’s.

1 in stock

Description

Listerine Ad 1950Black and white 9 1/2″ x 13″ ad for this product designed to take care of halitosis. The ad has a picture of an evening scene on a beach with two couples gathered around a campfire singing songs. Two boys and one girl are on the far-side of the campfire in joyous song while the second girl is sadly sitting in the foreground of the picture pouring grains of sand from her hand. I have to assume that she was asked to move away from the fire due to her breath causing the fire to flare up. The ad has headlines such as “Three is Company…Four’s a Nuisance”“How’s your breath today?” and “To be extra-attractive be extra-careful”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.

Source:  July 1950 McCall’s.