Description
Full color 9 1/2″ x 13 1/2″ ad for their Delrich Vegetable Margarine. This ad has the incredible headline that “Now! No Mixing Bowl Needed to Color Margarine!” and the picture shows that “Delicious Delrich brings you new E-Z Color Pak“ where all you have to do is “Just knead the bag!”. There is a series of four drawings where a housewife shows everyone how easy it is. First you just needed to “pinch” the bag then knead it for about two minutes until the margarine is evenly colored. Then, leaving the product in the bag, you would reshape it into whatever shape you wanted and chill it. Once it was chilled you could slice it into whatever size slices you felt were best. The ad mentions the company’s 57 years of making highest quality foods.
Source: November 3, 1947 Life magazine.
