Description
Three color 8 3/4″ x 12 1/4″ ad for their Healthy Breakfast. There is a picture of a baseball player, could be Babe Ruth, who has swung his bat and is preparing to run as the ball is on a long journey. The headline claims this meal will give you “Power for the pinches” and there is a picture of a bowl with two bales of this cereal waiting for the taste to be added. The text mentions the skills and abilities that an athlete needs and makes certain you know that you need training and proper eating to get them. It talks about how this is whole wheat and has nothing heavy to slow you down. It suggests that you should add “milk or cream and sugar – with berries” to improve the taste. I remember this s being the only cereal that I had to eat with a knife and fork.
Source: August 1927 The American Boy.
