Description
Full color 8″ x 10 3/4″ ad for their Fruit & Fibre breakfast cereals. Pictured is a happy lady with a spoon in her mouth that we are to assume has transported some of this healthy cereal. The headline encourages you to “Taste what you’ve been missing” and the ad shows boxes of each of the four flavors offered and piles of the fruits, nuts and other fibre-yielding materials they could find to make this cereal live up to its name.
Source: September 29, 1986 Sports Illustrated.
