Description
Full color 9 1/2″ x 13″ ad that brings the oriental shade of things to come to this ad for Kellogg’s Rice Krispies cereal;. There is a picture intended for this ad that takes up probably 10″ in height and only about 7″ of width. The rest of the width is taken up with several Chinese characters written down the outside. The picture shows an oval bowl placed under the camera that is filled with Kellogg’s Rice Krispies and several assorted strawberries with more on the side waiting to see if they are needed. Milk is being poured into the bowl from one of the ends and, my opinion, it looks like they have already poured too much into the bowl. There is, at the top right side of the picture, the word Rice and a description of what the grain means. At the bottom of the ad it says, supposedly an interpretation of the Chinese characters, “In the mother tongue of rice, that says “coolcrispandelicious”.
Source: July 28, 1964 Look magazine & August 14, 1964 Life magazine.
