Description
Full color 8″ x 10 3/4″ ad for their Light and Dark Karo Syrups. There is a picture of a grim-faced Karo Kid, clad in blue shorts, a yellow vest, a red bandana, black cowboy boots and a black cowboy hat edged with gold and pointing a pair of six-guns at the reader. The headline commands “Okay, pardner…reach for Karo!” and the text explains how this is “a rich, quick-energy food for growing youngsters…and all us cowboys love it!”. It reminds us that “all youngsters burn up gobs of energy…which must be replaced with food…the right kind”. It continues with the long-time logic that a “car-bo-hy-drate” is where energy comes from and “Delicious Karo Syrup is a pure carbohydrate” and, better still, it is a blend of sugars so that it will “not irritate sensitive little stomachs”. For those who are wondering just how to get their young child to ingest enough of this miracle food the ad suggests pouring it onto bread, adding it to milk and juices as well as sweetening cereals, fruits and puddings with it.
Source: December 1952 Woman’s Day.
