Description
Full color 9 1/2″ x 13″ ad Crisco for cakes, pastry and frying. The ad has an example of Crisco’s Brown-Sugar Loaf Cake sitting there along with the recipe for how to make it. It looks good but the recipe is kind of long to recreate here. The ad, half-way down, says that “It’s lighter! It’s richer! It’s made with Crisco“, something that you’ll be saying. The text says that it’s “Sure to be a family favorite, this meltingly moist and rich brown-sugar cake is party-perfect, too. And it’s yours so easily – with Crisco. For blended into every spoonful of pure, all-vegetable Crisco is a cake-baking secret no other type of shortening has. And Crisco’s Quick-Method cake recipe is built around that secret. Result? A lighter, richer, moister, more tender cake than with any other type of shortening or ordinary recipe! It’s quick to mix – takes only 4 minutes! Easy, too. No eggs to beat, no creaming – and only one bowl needed. Yet with it every cake’s a masterpiece – one you’re proud to say is all your very own! Of course, Crisco makes any cake a better cake. Why, more women bake with Crisco than any other brand of shortening! But when you use Crisco and Crisco’s Quick Method recipe you’re sure of the best cake you ever baked”.
Source: April 1951 Woman’s Home Companion.
