Description
Black and white 9 1/2″ x 13 1/2″ ad for their Instant Cream of Wheat. There is a winter picture of two young boys playing in the snow and they have paused to sit on their sled and compare how cold their ungloved hands are. The headline asks “Colder tomorrow?” and warns that “That’s Cream of Wheat weather. Guard your family with hot Cream of Wheat“.. The caption under the picture of the box sold at this time assures you that it “cooks completely in just 30 seconds”.
Source: December 1958 McCall’s.
