Description
Full color 9 1/2″ x 13 1/2″ ad for their Chicken Noodle Soup, now with “Even Better Flavor”. There is a large picture of a can of this product with two speech bubbles going to the Yellow Chicken on the label. The one attests “Now! Even better flavor” and the other has him saying “M’m! M’m! Chickeny!”. The ad tells you to “Look for the Yellow Chicken on the Label” because “Campbell’s has taken a good thing and made it better!” It is claimed to be “still made with tender bites of chicken and enriched egg noodles” but they have somehow improved the taste.
Source: October 5, 1971 Look magazine.
