Description
Full color 8″ x 11 1/2″ ad for their Beef Broth poured over ice. There is a picture of a can with a hole punched in the top having the contents poured into a glass filled with ice and the headline calls it “Soup on the Rocks!” The text, knowing how unappealing this sounds, starts with the plea, “Wait, don’t go away.” It also tells us how to do it and mentions a few spices that you may want to add to liven it up and tells us how good it is for us.
Source: July 2, 1956 Sports Illustrated.
