Description
Black and white 5″ x 13″ ad that is for their Borden’s Eagle Brand Sweetened Condensed Milk. The headline of this ad says “5-Minute Fondant – Candy Without Cooking!” and has a picture of this good idea sitting on a platter in the center of a dining room table. It has the recipe for this delicacy here and says that it is “So Quick! So Easy! An 8-year old can make it!” and has Elsie the Cow saying that “It’s short-cut magic with Eagle Brand!”. They say that it “Seems almost too good to be true – that you can make candies without cooking, frostings without sugar. Pie fillings that never run. Glamour deserts that are ready in a twinkling. Ice creams that always come out smooth. But you can – you can do it with Eagle Brand, the original Sweetened Condensed Milk, made by Borden’s. A ready-to-use blend of creamy-rich whole milk and sugar. Smooth – timesaving – tested to give perfect results! Free! Eagle Brand Magic Recipe Book – 70 tempting dishes that will make your fingers itch to cook – your mouth water to taste! Send post card with name and address to Borden’s“.
Source: December 13, 1948 Life magazine.
