Description
Full color 9 1/2″ x 14″ ad for their 16 New, Improved Cake Mixes. There is a picture of a rich cake mix batter being poured into a measuring cup while, behind it, sits an already finished piece of white cake with chocolate frosting and a clean fork conveniently placed. This picture is captioned “Remarkable new cake mix discovery!” and the text claims that “You get up to a cup more batter than with other leading mixes…”.
Source: July 24, 1964 Life magazine.
