Description
Full color 9 1/2″ x 13 1/2″ ad that has an ad photo that shows a profile view of an RCA 18″ Portable which has the saying “Underweight, yes” next to a view of one from the front which has the caption “Undernourished, no”. The ad headline says “New for 1969! RCA‘s advanced design 18″ (diag.) color portable gives you console color, yet weighs less than some smaller-screen models”. The text claims that “This one’s so light it goes everywhere. In fact, it’s smaller in size and lighter in weight than any other set of its screen size. But its 18” diag., 180-sq. in. picture is big enough for the whole family to watch. It’s priced for the family budget, too – the Candidate only $359.95. RCA‘s 14″ diag. portables start at $299.95. Small set, big picture. That’s RCA‘s advanced engineering for you. It’s why RCA is first in color television, first in color portables. And it’s why RCA should be your first choice”.
Source: November 22, 1968 Life magazine.
