Description
Full color 9 1/2″ x 13 1/2″ ad that is trying to impress you with the fact that “6,321 weather reports from now, you’ll still be glad you bought Philco Cool Chassis TV…that’s Philco lasting value”. They have a picture of the weather report being on a table top Television broadcasting from the top of an end-table in a living room. They have you asking, “Will it rain, will it shine…will it snow, will it blow? If checking TV weather reports is part of your routine, you could watch well over six thousand of them in the next five years. How will your television set weather these years? If it’s a Philco, the prediction looks bright and clear. Why? Because Philco builds television sets for lasting quality. They have the exclusive patented Cool Chassis that beats the heat, the major cause of TV breakdowns. Cooling currents of air keep tubes, condensers, transformers and other vital parts cooler – so they last much longer – need less service. Philco Cool Chassis sets are as trouble-free as a TV can be for another reason. We build them so carefully. For example, under the highly styled cabinet of the Philco “Woodstock”, shown above, is rugged copper-engraved circuitry of the type used in space missiles. Every part of every Philco product is designed and built with one idea in mind – to give you lasting value. Not such a bad idea, it it?”
Source: February 21, 1964 Life magazine.
