Description
Full color 10″ x 13″ ad that is advertising for RCA Victor Radios. This ad says “Be a Christmas Angel – give these Merrymakers for many Happy New Years”. It showed four different radios that were hot on the market those days. The first was called Holly Red and says that it was “tiny enough to tuck into a topcoat pocket. That’s the RCA Victor “Personal” radio. Just 6 1/4 inches high, it plays the instant you open it. Precision-built with “long-life” RCA Victor battery and tiny but sturdy RCA Victor tubes. Choose yours in black, brown or red lizard plastic. RCA Victor 8B43“. Next, it shows the “Bright Idea – this gay little table set! Has a “luxury look” – but that lovely effect of richly grained rare woods is a clever finish on smooth and sturdy plastic. Has the “Golden Throat”. Extremely selective and sensitive. A gift for discriminating givers and “getters” RCA Victor 75X16“. Then it shows us the “Christmas Star – with dozens of points, all good. Point 1 – it’s a portable that also plays on AC or DC. Has the “Golden Throat”. It’s light-weight, lively – plastic with non-tarnish gold-color trim. A star performer at a price that’s a pointed hint in a thrifty Santa RCA Victor 8BX5“. And last we have the Pretty Smooth – a big “Merry Christmas” in a tiny package! Less than 6 inches tall, this tiny charmer has wonderful tone, amazing selectivity, power to spare. Clear plastic tuning in cabinet top turns at a finger’s touch. In “sugar-plum” or ivory-finish plastic RCA Victor 8X521“. In the middle of this ad it has a section entitled “The Golden Throat”. Here it says that “Only RCA Victor instruments have the “Golden Throat” – a precisely balanced 3-way tone system that’s the finest in RCA Victor history”.
Source: December 13, 1948 Life magazine.
